Co-founder – MaiNoi Association
With ten years of experience in communication, events management, coordination of digital projects and business intelligence consultancy, Beatrice is passionate about pushing the boundaries of businesses and events organisers to innovatively build-up a more sustainable reality through their services, products and events.
Beatrice is the co-founder of MAINOI Association, active in environmental protection, cultural promotion and alternative education, which aims to reposition the practice of sustainable events management from being “the exception to rule” to being the norm on the Romanian events industry scene and the international one alike. Since 2014, Beatrice has been coordinating the programme of eco awareness and CO2 footprint reduction, based on gamification and sustainable events management, at Electric Castle music festival in Romania. In 2015, the sustainability programme won the runner-up position in the EE Music Star Festival in Europe category at the Energy Efficiency Music Awards in Barcelona, while in 2016, it has been shortlisted for the Green Operations Award among the greenest festivals in Europe, the Oscars of the eco programs in the music industry.
By initiating Music Drives Change, MAINOI’s campaign for artists who invite their audiences to change through music and activism, Beatrice hopes to raise awareness on the powerful role of music in shaping behaviours and driving sustainable development. World-class bands, such as Asian Dub Foundation, The Cat Empire, Nightmares on Wax, Dub Pistols, Rudimental, The Subways as well as high-profile Romanian acts such as Coma, Subcarpati, Mara, Grimus, Diamonds are Forever, have already on-boarded Music Drives Change, by endorsing calls-to-action for sustainability.
Beatrice has a Bachelor Degree in Communication and Public Relations and a Master in Project Management, having worked in London and on international level, in start-ups, NGOs, as well as large organisations, such as the UN agencies.