Roxana Șunică

Marketing Director – Recolamp

Romania

As the marketing director for Recolamp Association, Roxana Șunică is responsible for marketing communications, as well as public affairs for the non-profit organisation, which was founded by General Electric, Philips Lighting and Ledvance Romania.

Recolamp’s objective is to fulfil the standard European goals pertaining to the collection and safe recycling of used lighting equipment, in an effort to better protect the environment and public health. Since its inception ten years ago, the company has thus far managed to instigate and develop a national infrastructure in Romania that ensures the safe collection of hazardous/toxic waste materials from over 12,000 public and private institutions, as well as from the general population, through a specialised container network – Colt Verde®.

The safe recycling of lighting equipment has prevented toxic residue such as mercury and other dangerous substances from irreversibly polluting the environment, had it been discarded in landfills. Since 2007 alone, over 3,500 tonnes of lamps and illumination devices have been recycled, preventing large quantities of dangerous substances and toxic elements from irreversibly polluting the environment.

Before coming to Recolamp Association, Roxana held positions at BRD Sogelease, Ursus Breweries, JW Marriott Hotel and The Romanian Donation Forum.