Ruud Berends

Co-owner & co-founder – IFF / Eurosonic Noorderslag

United Kingdom

He founded and worked at a youth centre (Debarak) in Zutphen, The Netherlands (Booking acts, doing the bar, the crew, dj-ing, cleaning the toilets, cooking and the finances)

1984 – 1986: Social and cultural worker in a youth club in Deventer, working with problem youngsters. Later, he worked at Paperclip Agency in Nijmegen, Co-owner and founder, senior agent and international Director. Discovering and build up new International and National talent, coordinate International, European and National tours, all tour production, budgets and accounts. Acts on our roster included; The Feelies, Screaming Trees, Soundgarden, Mudhoney, Tad, Nirvana, Hole, Lemonheads, Union Carbide Productions, Soul Asylum, Buffalo Tom, The Doughboys, Femi Anikulapo Kuti, Spain, Andre Williams, Link Wray, L7, Babes In Toyland, Yo La Tengo, Motorpsycho, Afghan Whigs, The Flaming Lips, The Gunclub, Alex Chilton, The Saints, The Fuzztones, The Hellacopters, Gluecifer, The Nomads, The Turpentines, Suicide, The Wipers, Dead Moon and many more. In 2001 i started Networking Music, a one stop shop for the international (live) music industry. Clients: MusicXport.nl / Dutch Impact Parties / Dutch Music Export / Buma Cultuur (2002 – currrent). 

Consultant PSB, a Buma Cultuur / Dutch Government program developing new export countries, for the entertainment Industry. (2003 – 2011) Eurosonic Noorderslag: International marketing, ETEP (& CE>ETEP) 2003 – current, Sales (2013 – current), Conference coordinator (2015 – current).

Advisor for various other international companies and events such as Where’s is The Music? (Norrkoping, Sweden), EEMC (East European Music Conference, Sibiu, Romania) co-owner and co-founder of the IFF (London, GB).

www.eurosonic-noorderslag.nl