Holger Jan Schmidt

Go Group


HOLGER JAN SCHMIDT, GO Group (Green Operations Europe) & Sounds for Nature Foundation

Holger jan Schmidt is co-initiator and steering committee member of the pan european think-tank GO Group (Green Operations Europe) as as the anchorman for green issues of Yourope (the European Festival Association). He is board member of the German Sounds for Nature Foundation e.V., that focuses on environmental issues at events and sustainability related communication projects towards a young target group. Sounds for Nature released the first and most important guidelines to greening events in 2004 which were rereleased fully updated in June 2013. Schmidt pushed sustainability up on the live music industry’s agenda by promoting Europe’s leading conference for sustainability in the business, GreenEvents Europe, from 2010 to 2014. He holds a diploma in media economics from Rheinische Fachhochschule Cologne and is a lecturer for “Sustainable Festival- and Event management” at Hochschule Fresenius (University of Applied Science) in Cologne and Duesseldorf. Schmidt looks back at more than twenty years with Germany’s biggest admission-free festival RhEINKULTUR being in leading position from 1998 till the festival’s last edition in 2011. Together with his colleagues he invented the ‘Green Rocks’-program that covered all sustainability and environmental issues of the festival, which was one of the greenest in Europe. Today Schmidt is one of Europe’s main networkers on festivals and sustainability as well as the booker for “Das Fest” in Karlsruhe, one of Germany’s major festivals with a capacity of 75,000 visitors per day.