Laura Coroianu

Director AWAKE Festival

Laura Coroianu began her career on television, where she worked as an editor, presenter and producer, creating and coordinating the international artists department for the Cerbul de Aur Festival. She spent 10 years abroad, where she met her future life and business partner, Guido Janssens, with whom she built a business event and music consultancy business in the Netherlands.

After several collaborations in Romania, they decided to bring the business into the country, and in 2005 they set up Emagic. For the past 13 years, Emagic has organized the first major international mainstream festival in Romania – B'estfest, big stadium concerts in Bucharest, Cluj and Timisoara (Depeche Mode, Red Hot Chilli Peppers, Madonna, Roger Waters / The Wall, Shakira etc.), bringing to Romania over 600 artists from all continents. In 2017 Laura Coroianu, along with Emagic, started a new soul project, AWAKE FESTIVAL, a festival addressed to all creative communities in Romania, organized on the most beautiful baroque castle of the XVIII century in Transylvania.