Speakers
About this event
In 2022, Twenty One Pilots played Electric Castle in Romania. On stage, a portal opened into the Upside Down. Stranger Things had arrived at a festival - not as a billboard on a fence, but as a creative element woven into the live performance itself. The moment was filmed. It went on YouTube. It has been watched over 50 million times.
That is what happens when a brand activation stops being a sponsorship and becomes a show moment. When the integration is designed into the performance, not bolted onto the festival perimeter. When the content captured from the live event outlives the event itself by years.
This panel is about how that works - creatively, technically, and commercially. Live music has evolved beyond the stage into immersive experiences where performance, brand storytelling, and audiovisual content intersect. Festivals and concerts are increasingly shaped by collaborations between artists, production teams, brands, and music supervisors who create audience moments that don't end when the lights go down.
In 75 minutes, you'll hear from the people who design these moments: music supervisors who choose the sound, show directors who build the visual experience, festival production managers who make the logistics work, creative directors who connect the brand to the artist, and the artists who decide whether to say yes.
If you programme festivals, manage artists, run production, work in advertising, or supervise music for screen - this is where your worlds collide.
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https://www.syncaboutit.eu/
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