Ronni Didriksen (DK)
Manager general, Roskilde FestivalFost director general la Smukfest
Ronni Didriksen is a Danish entrepreneur and live music industry specialist with more than 25 years of experience across the global touring ecosystem. A former concert promoter, booking agent, and musician, he brings a 360-degree perspective on the live business—from artist development and touring to data, networking, and market intelligence.
He is the founder and CEO of VIP-Booking.com, a leading B2B platform for live music professionals, founded in 2000. Today, the platform connects industry users in more than 50 countries, providing access to extensive tour data, industry insights, and professional networking tools, covering over 100,000 artists and hundreds of thousands of tour dates worldwide. He also oversees VIP-News, a widely read industry publication delivering daily updates to professionals across the live entertainment sector.
He is currently leading the development of BandPitch, a next-generation platform designed to connect emerging artists with booking agents, managers, festivals, and venues through data-driven matching and targeted pitching tools.
With a strong focus on transparency, efficiency, and industry connectivity, he works at the intersection of technology and live entertainment—helping professionals discover opportunities, build relationships, and navigate an increasingly global and data-driven touring landscape.