Ionela Barbu works in PR, communication, and event organization, particularly in the music industry, but also in cultural projects and live events. She collaborates with artists, festivals, and creative initiatives to tell stories that reach people and build real visibility around the projects she believes in. Over the years, she has worked with festivals such as Electric Castle, Rocanotherworld, Balkanik Festival, and Classix Festival, navigating with ease between strategy, improvisation, and the unpredictable rhythm of the creative industries.